SpielKreativ was born from the desire to give families a place where imagination and real connection take center stage. Our collectible figures are not consumer goods – they are the silent heroes of countless adventures that children and parents invent together.
Imagination as a Driver Each figure carries its own story. We encourage children to think these stories through to the end and build new worlds with everyday objects. Creativity arises not from instruction, but from freedom.
Growing Together Play connects generations. Our offerings are designed so that parents and children can engage in storytelling on equal footing – whether building a castle out of cardboard boxes or trading figures at the neighborhood festival.
Sustainable Enthusiasm Longevity and appreciation come before fast consumption. We rely on robust materials and timeless designs that bring joy for many years. Swap meets and DIY ideas help rediscover the toy treasure again and again.
Every Child Counts Everyone is welcome in our community. We promote inclusive play ideas that consider different abilities and interests. Because true play knows no limits – only new possibilities.
From the first idea to worldwide enthusiasm – the milestones of the Schleich brand.
Friedrich Schleich begins producing hand-painted plastic figures in Schwäbisch Gmünd. The first animals are created from a mixture of plaster and glue – a modest beginning with a great vision.
The first series of horses, cows, and dogs appear. The detailed painting and robust craftsmanship captivate children and collectors alike. The foundation for later success is laid.
With the introduction of the "Knight" and "Indian" worlds, the range is expanded to include imaginative themes. The figures become companions for countless adventures in the children's room.
Schleich products are now available in over 50 countries. The brand focuses on high-quality materials and strict safety standards. The collectible figures become a permanent part of childhood worldwide.
A relaunch of the product lines brings fresh colors and more modern forms. At the same time, the love for detail and craftsmanship quality are preserved. The brand reinvents itself without forgetting its roots.
Schleich launches a platform for families that invites creative play and exchange. The community grows rapidly – a sign that imagination and shared experiences are more important today than ever.
Our Mission
Our figures and play worlds are designed for children aged 3 and up who love stories and invent their own adventures. Each set invites role play and promotes creativity and social skills in a playful way.
Recommended age: 3–10 yearsWe offer inspiration and materials that make playing together easier – from craft instructions to tips for imaginative afternoons. Parents can rely on our quality and educationally valuable products.
Guides & IdeasOur limited figures and thematic worlds also captivate adult collectors. Each series tells its own story and is designed with attention to detail – for moments full of nostalgia and joy.
Exclusive Editions